We study the problem of sharing the revenue from broadcasting sport events, among participating players. We provide direct, axiomatic and game-theoretical foundations for two focal (and somewhat polar) rules: the Shapley rule and the OLS rule. The former allocates the revenues from each game equally among the participating players. The latter assigns to each player the revenue from the differential audience with respect to the average audience per game that the rest of the players yield (in the remaining games they play).